Cast members of Saturday Night Live, entering its 40th season this fall, are promoting the 16th year of Saks Fifth Avenue’s “Key to the Cure,” locally benefiting women’s cancer research at the Translational Genomics Research Institute (TGen).
During Key to the Cure‘s Oct. 16-19 charity-shopping weekend, Saks Fifth Avenue at Biltmore Fashion Park, 2446 E. Camelback Road, will donate 2 percent of sales to support breast and ovarian cancer research at TGen.
The highpoint of the Saks Phoenix fundraising shopping spree is the signature Key to the Cure fashion show, starting at 8:30 a.m. Oct. 17, featuring gourmet food, drinks, a raffle for designer items, and an exclusive peak at the latest fashions. For more information, please visit: www.tgenfoundation.org/events, or contact Andrea Kobielski at email@example.com or 602-343-8572.
“We are honored to be Saks’ long-term partner for Key to the Cure, and excited about the visibility and awareness that Saturday Night Live’s past and current cast members bring to women’s cancers,” said Erin Massey, Vice President of Development for Cancer Programs for the TGen Foundation. “Locally, Key to the Cure highlights TGen’s patient-focused breast and ovarian cancer research initiatives and provides our scientists funding to pursue new and innovative research.”
Current Saturday Night Live cast members (Vanessa Bayer, Cecily Strong and Colin Jost) and past cast members (Will Ferrell and Ana Gasteyer) are this year’s Entertainment Industry Foundation (EIF) ambassadors for Saks Fifth Avenue’s 2014 Key to the Cure campaign.
The SNL cast members will appear in national public service announcements wearing a limited-edition unisex tee created by celebrated New York designers Marcus Wainwright and David Neville of rag & bone. The Key to the Cure PSA will appear in major fashion and lifestyle magazines in September and October.
The shirt will retail for $35 at Saks Fifth Avenue stores and online at saks.com and saksoff5th.com. All — 100 percent — of the proceeds from each shirt sold will be donated to TGen, benefiting charitable programs dedicated to finding new detection methods, better treatments and eventual cures for women’s cancers. The tee debuts Oct. 1 at Saks Fifth Avenue.
In the past 15 years since the inception of the Saks Fifth Avenue charity-shopping weekend, the retailer has raised more than $35 million for cancer research.
In addition to the partnership for the annual Key to the Cure campaign, Saks Fifth Avenue will sell exclusive merchandise inspired by notable Saturday Night Live characters from seven New York designers. These items, curated by Saturday Night Live’s Emmy-nominated costume designer Tom Broecker, will be available in Saks Fifth Avenue’s New York flagship store and on saks.com during the Key to the Cure shopping weekend.
The merchandise includes: Mango’s shorts as interpreted by Alexander Wang, The Nerds outfit as interpreted by Alice + Olivia, a dress fit for The Californians as interpreted by Diane von Furstenberg, Spartans Cheerleading uniforms as interpreted by Elizabeth and James, hats fit for The Coneheads as interpreted by Eugenia Kim, Mary Katherine Gallagher’s school uniform as interpreted by rag & bone, and Gilly’s dress as interpreted by Suno.
About Saks Fifth Avenue
Saks Fifth Avenue, one of the world’s pre-eminent specialty retailers, is renowned for its superlative American and international designer collections, its expertly edited assortment of handbags, shoes, jewelry, cosmetics and gifts, and the first-rate fashion expertise and exemplary client service of its Associates. As part of the Hudson’s Bay Company brand portfolio, Saks operates 39 full-line stores in 22 states, five international licensed stores, 73 Saks Fifth Avenue OFF 5TH stores and saks.com, the company’s online store. Saks Fifth Avenue is proud to be named a J.D. Power and Associates 2012 Customer Service Champion and is only one of 50 U.S. companies so named.
Translational Genomics Research Institute (TGen) is a Phoenix, Arizona-based non-profit organization dedicated to conducting groundbreaking research with life changing results. TGen is focused on helping patients with cancer, neurological disorders and diabetes, through cutting edge translational research (the process of rapidly moving research towards patient benefit). TGen physicians and scientists work to unravel the genetic components of both common and rare complex diseases in adults and children. Working with collaborators in the scientific and medical communities literally worldwide, TGen makes a substantial contribution to help our patients through efficiency and effectiveness of the translational process. For more information, visit: www.tgen.org.